Rokeach M. -1973-. The Nature Of Human | Values. New York Free Press [cracked]

Understanding Human Values: Insights from Milton Rokeach

Rokeach spent nearly a decade administering this survey to thousands of Americans across different demographics. The book is a treasure trove of 1970s data, showing, for example, that:

However, these critiques do not diminish the work's importance. Shalom H. Schwartz, who later developed the widely used "Theory of Basic Human Values," built directly upon the foundation laid by Rokeach.

Values Evolution in Transitional China: An Institutional Perspective