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- Netflix's "Stranger Things" and "The Walking Dead" Crossovers: In 2020, Netflix released a series of promotional videos featuring characters from "Stranger Things" and "The Walking Dead" teaming up to fight zombies. This crossover campaign generated significant buzz and excitement among fans of both shows.
- The LEGO Group's "The LEGO Movie" and "Star Wars" Collaboration: The LEGO Group partnered with Lucasfilm to create a series of LEGO Star Wars sets and a animated special, "LEGO Star Wars: The Freemaker Adventures." This collaboration delighted fans of both franchises and drove engagement across multiple platforms.
- Coca-Cola's "Taste the Game" Campaign with FIFA World Cup: Coca-Cola created a series of original content pieces, including short films and social media activations, to promote their "Taste the Game" campaign during the 2018 FIFA World Cup. The campaign successfully tapped into the massive global audience of the tournament.