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Effective Marketing Management: A Guide to Achieving Business Success

: Integrating internal, integrated, relationship, and performance marketing. Marketing Management Definition Marketing Management By Philip Kotler 15th Edition Ppt Free

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4. Building Strong Brands

Kotler and Keller are masters of brand equity theory. This section explores brand resonance and the customer-based brand equity (CBBE) model—the famous pyramid that moves from salience to resonance. Marketing Management By Philip Kotler 15th Edition Ppt Free

Overview of Marketing Management