Marketing Analytics Strategic Models And Metrics Stephan Sorger Pdf | High-Quality • 2026 |

Overview

Benefits of Reading this Book

His models move beyond "last-click attribution" to holistic, algorithmic approaches that respect the customer journey. Overview Benefits of Reading this Book His models

  1. Return on Investment (ROI): This metric measures the return on investment for marketing campaigns. ROI helps marketers to evaluate the effectiveness of their marketing spend.
  2. Customer Acquisition Cost (CAC): This metric measures the cost of acquiring a new customer. CAC helps marketers to evaluate the efficiency of their customer acquisition strategies.
  3. Customer Retention Rate: This metric measures the percentage of customers retained over a given period. Customer retention rate helps marketers to evaluate the effectiveness of their customer retention strategies.
  4. Conversion Rate: This metric measures the percentage of leads or prospects converted into customers. Conversion rate helps marketers to evaluate the effectiveness of their conversion optimization strategies.

Apply a specific model (like Conjoint Analysis) to a business idea. Calculate ROMI or CLV using your own numbers. Summarize a specific chapter from his work. Return on Investment (ROI) : This metric measures

Digital Metrics: Analyzing click-through rates (CTR) and conversion funnels. Apply a specific model (like Conjoint Analysis )

Overview

Benefits of Reading this Book

His models move beyond "last-click attribution" to holistic, algorithmic approaches that respect the customer journey.

  1. Return on Investment (ROI): This metric measures the return on investment for marketing campaigns. ROI helps marketers to evaluate the effectiveness of their marketing spend.
  2. Customer Acquisition Cost (CAC): This metric measures the cost of acquiring a new customer. CAC helps marketers to evaluate the efficiency of their customer acquisition strategies.
  3. Customer Retention Rate: This metric measures the percentage of customers retained over a given period. Customer retention rate helps marketers to evaluate the effectiveness of their customer retention strategies.
  4. Conversion Rate: This metric measures the percentage of leads or prospects converted into customers. Conversion rate helps marketers to evaluate the effectiveness of their conversion optimization strategies.

Apply a specific model (like Conjoint Analysis) to a business idea. Calculate ROMI or CLV using your own numbers. Summarize a specific chapter from his work.

Digital Metrics: Analyzing click-through rates (CTR) and conversion funnels.