Star Maa (formerly Maa TV) is a powerhouse of Telugu television, consistently leading TRP charts with its mix of emotional family dramas and high-stakes reality shows. As of April 2026, the channel continues to dominate prime-time viewing with a mix of established hits and fresh content. Current Prime-Time Schedule (2026)
The Tagline: “Mana Andari Maa TV” (Our TV for everyone) perfectly encapsulated their strategy: creating content that appeals to the mass Telugu audience across Andhra Pradesh, Telangana, and the diaspora. maa tv mana telugu serials
Slot-Wise Targeting:
: A continuation of the legendary "Vantalakka" saga, which remains a massive draw for the Telugu audience. Gunde Ninda Gudigantalu Star Maa (formerly Maa TV ) is a
Relatable Storylines: Most shows focus on strong family bonds, the struggles of homemakers, and traditional Telugu culture. Plot: A homemaker fights against domestic abuse and
Running for over four years, Karthika Deepam is arguably the most successful serial in Maa TV history.
: A relatively newer addition that has gained traction in the evening slot. Daytime and Late Night Favorites