The GDS Fake Family: Unpacking the Concept and Its Implications
The GDS team used the fake family to guide their design decisions, asking questions like: gds fake family
By putting the needs of these fictional characters at the forefront of their design process, the GDS team aimed to create services that are simple, clear, and easy to use. The GDS Fake Family: Unpacking the Concept and
The GDS fake family may have started as a simple design tool, but it has become an important part of the UK government's digital transformation journey. By putting users at the heart of service design, the GDS team has helped create more accessible, usable, and effective government services. and effective government services.