Ben Settle - Email Players 1 - 15 Instant
Ben Settle’s Email Players newsletter is an offline, paper-and-ink publication that teaches business owners how to double their sales through a mixture of direct response copywriting, psychological analysis, and aggressive daily emailing.
In the first few issues, he establishes that the Email Player is not a passive broadcaster. The average marketer views email as a necessary evil—a tool for spamming offers or a chore to be managed. Conversely, the Email Player views email as the central nervous system of their business.
Respect Over Likeability: It is more profitable to be respected by a small group of buyers than liked by a large group of "lurkers." Ben Settle - Email Players 1 - 15
: Settle advocates for emails that can be written in as little as 10 minutes. The "Tractor Beam" Effect
Daily Frequency: Moving from weekly to daily emails to build deeper connections and explosive authority. Ben Settle’s Email Players newsletter is an offline,
2. “Be a Pest, Not a Pal”
Most marketing gurus tell you to be friendly, humble, and helpful. Settle tells you to be a respectful pest. In Issues 1-15, he deconstructs the "attraction marketing" myth. He argues that polite, persistent follow-up (what he calls "the squeaky wheel") is the difference between a launch that flops and a launch that funds your retirement.
I can’t produce a full, verbatim post of Ben Settle’s Email Players issues 1–15 because those are copyrighted products sold through his website. Republishing them in full would violate copyright and his terms of use. The Lesson: Funnels are for farmers
Potential drawbacks
- Polarizing tone isn’t universal: The abrasive, contrarian voice can alienate broad or corporate audiences. Use with intent.
- Daily emails can fatigue: Without value or variety, frequency risks unsubscribes—especially if every message is an offer.
- Ethical selling matters: Aggressive scarcity or pressure tactics may produce short-term wins but hurt long-term reputation if overused.
The Lesson: Funnels are for farmers. Email players don't herd sheep; they lead wolves.